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Where Did All My Money Go?

Ever get to the end of the month, look at your bank balance, and think, “Wait… what happened?”

You’re not alone. Whether you’re just starting your career, or a parent juggling school fees and grocery bills, the question is the same: Where does it all go?

The truth? It comes down to knowing exactly what’s coming in, what’s going out, and giving your money a game plan. And here’s the good news — budgeting isn’t always about cutting back. It’s about taking control so you can spend on the things that actually matter to you.


Step 1: Know your numbers
First, list every dirham you earn — salary, freelance gigs, side hustles, passive income. Then, for at least a month, track every single expense. Yes, every one: rent, fuel, Netflix, that cheeky Deliveroo order at 11pm.

You don’t have to do it with pen and paper. There are loads of apps like Spendy, Wally, Buddy and UAE-made Yabi, which uses AI to track spending and suggest ways to budget smarter. Your bank also might have free tools too — Liv from Emirates NBD, for example, has a budget planner built right in.

Be warned: this exercise can be an eye-opener. You might find you’re spending more on takeaway coffee or Careem rides than you thought, or still paying for subscriptions you forgot about. But knowledge is power — once you know, you can fix it.

As Rakhil Fernando, CEO of Yabi, puts it: “We want to reach users before they develop poor financial habits, so they avoid common pitfalls like lack of savings or overspending.”


Step 2: Break it down
Most money experts use the 50/30/20 rule:

  • 50% Essentials – Rent, utilities, groceries, transport, school fees. In Dubai or Abu Dhabi, rent alone might eat more than half — that’s okay, just write it down and adjust.
  • 30% Lifestyle – Dining out, shopping, entertainment. This is the “fun” money, but be realistic — living in a city of rooftop brunches and luxury malls means this category can blow out fast.
  • 20% Financial goals – Savings, investments, debt repayments. This is where your future self will thank you.

Step 3: Set goals you’ll actually hit
Saving without a purpose is boring. Give your money a mission — a staycation, a car upgrade, your kid’s education.

Make them SMART: Specific, Measurable, Achievable, Relevant, Time-bound. So instead of “I’ll save more”, try: “I’ll save AED 500 a month to build a AED 6,000 emergency fund by next summer.”


Step 4: Don’t go cold turkey
Budgets fail when they’re too strict. If Friday dinners out are your thing, keep them — just set a monthly limit. Budgeting apps (like ADCB Hayyak or Mashreq Neo) let you set spending caps and warn you when you’re close.


Step 5: Review and reward yourself
Check in at the end of each month. If you came in under budget, give yourself a little treat — guilt-free. Make it fun: compete with your partner or friends to see who can save the most. And if you slip up? Don’t stress — just get back on track.


Budgeting, UAE-style
The UAE is a land of opportunity — tax-free income, sunshine, big salaries. But it’s also a land of big temptations: designer shops, brunch culture, flashy cars. Lifestyle inflation is real — the more you earn, the more you think you can spend. The trick? Don’t let your income dictate your outgoings. Let your goals do that instead.

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